Create With Cream
We wanted to create a Nestlé All Purpose Cream’s website more than just a repository of cream-based recipes. The target audience of the brand are moms who are mainly mobile users.
Design
We incorporated a rustic and vintage look but still keeping the brand’s signature element, the cream dollop, and its colors. This new look strays away from the usual food styling and gives more personality to each creamy dish.
Universal Search Bar
Type in a mood, an ingredient, the weather, or anything – it will recommend you a recipe.
Recipe Page
Since the brand is all about cream, a Cream Tip is available to give an idea how to cook, handle and store cream. This is something other brands do not have.
We included important information in all recipes like what cooking equipment will be needed, ingredients and preparation instructions.
Know Your Cream
Aside from the Cream Tip per recipe, we’ve dedicated a whole section on all the important things the user need to know about cream such as the different types of cream, storing cream, and a glossary of terms.
Combinations – Coming Soon
This is a new feature launching in the near future.
Our planner painted the picture of the brand’s target market. Together with the creative team, we conceptualised the vision of the website which the client approved. We proceeded with the development of the concept: I created the wireframes and user experience, art director created the design and copywriter wrote all the copy.
