Maggi Website Redesign

The Maggi website started out as a plain and simple recipe website. In 2015, clients felt the website needs to evolve and be more aligned with the brand’s goal: to make every step of Mom’s cooking journey enjoyable.

Design

The website has large and taste visuals for more appetite appeal and will encourage the user to explore more.

Design

The website has large and taste visuals for more appetite appeal and will encourage the user to explore more.

Social Features

Users may like and share recipes to Facebook, Twitter, Pinterest.

Social Features

Users may like and share recipes to Facebook, Twitter, Pinterest.

Recipe Bookmarks

Liking the recipe would place it in the user’sĀ favorite recipes list.

Grocery List

Users can add recipes to their grocery list and the site will generate a consolidated shopping list.

Meal Suggestions

The site recommends a recipe that will balance the nutrition based on what they added to their grocery list.

Meal Suggestions

The site recommends a recipe that will balance the nutrition based on what they added to their grocery list.

Team & Role

I worked with our planner to craft the website strategy that guided us with the design and key features. I created the wireframes and information architecture that is appropriate for the users but still keeping the brand in mind. Our art director and copywriter created the beautiful design.

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