Maggi Website Redesign
The Maggi website started out as a plain and simple recipe website. In 2015, clients felt the website needs to evolve and be more aligned with the brand’s goal: to make every step of Mom’s cooking journey enjoyable.
Design
The website has large and taste visuals for more appetite appeal and will encourage the user to explore more.
Social Features
Users may like and share recipes to Facebook, Twitter, Pinterest.
Recipe Bookmarks
Liking the recipe would place it in the user’s favorite recipes list.
Grocery List
Users can add recipes to their grocery list and the site will generate a consolidated shopping list.
Meal Suggestions
The site recommends a recipe that will balance the nutrition based on what they added to their grocery list.
My role
I worked with our planner to craft the website strategy that guided us with the design and key features. I created the wireframes and information architecture that is appropriate for the users but still keeping the brand in mind. Our art director and copywriter created the beautiful design.