Problem
70% of men aged 18-24 either don’t know how or have not performed a self examination of their testicles within the last month. How can we ensure young men habitually check their testicles for changes?
Insight
Young men who play video games are already performing the motions of a self-examination; they just don’t know it.
Solution
Let’s get male gamers to use their controllers as an interactive tool to learn how to examine their testicles. We’ll partner with Sony Playstation to create ‘Console Your Balls’, a digital experience that taps into gamer activity, turning their game play into a game changer for testicular cancer prevention.
