Insight
With only 3,890 wild tigers left in the world, tiger conservation is now more important than ever. However, it’s an issue that’s easy to overlook, because when the problem is out of sight, it’s out of mind. How do we gain the world’s attention, and spark action to save our tigers?
Idea
We’re going to partner with adidas and donate our iconic stripes, to increase the number of stripes for the iconic animals who need them the most; endangered tigers.
